Mr Price, Chep and Daly are benefitting from BIPB’s data intelligence offering.
New projects include the crunching of data on credits and returns instore to present Mr Price with information in a valuable dashboard format so the business can base decisions on solids facts.
With Daly, BIPB will be using predictive analytics in the call centre arena to help this client create more effective ways of working and benefit from greater returns.
“We pride ourselves on being business led with our BI solutions and specialise in assisting companies in making informed decisions based on mass amounts of data they own to help improve operational efficiencies and their bottom lines,” explains BIPB CEO, Greg Guye.
“When we are assisting businesses like Mr Price and Daly it comes down to making the right decisions, based on the right facts and the right data. We are able to achieve this through our technical expertise and management consulting.”
Established in 2010 by Guye and Matthew Mottram, BIPB is now part of the Keyrus Group who is an international player in consulting and technologies and a specialist in Data and Digital. There are three facets to BIPB: off shore; local; and a start-up business known as Magic Orange. The local business aspect of BIPB only began a few years ago and from a revenue and talent basis it has grown exponentially.
According to Guye, BIPB has almost doubled its revenue every year, which is indicative of the growth potential in this space.
“The Magic Orange component to our business has enabled BIPB to further categorise ourselves as cost transparency experts, which is a relatively new financial discipline to share insights and analysis on financial costs, having successfully implemented this at one of the largest financial institutions,” he adds.
Some established companies already utilising BIPB’s services include Conlog, IBV and IUA.
“The overall business trend we’ve identified this year is that data is becoming appreciated as something businesses of all sizes can now use to give them the competitive advantage,” says Matthew Mottram, chief operating officer of BIPB.
“The challenge is how they harness the power of this asset. Furthermore, the volume of data being generated is ever increasing. So companies are faced with the dilemma of how to make sense of so much data that’s being constantly generated and how to differentiate what is valuable data versus what isn’t. That’s where we come in.”