Airtel debuts direct-to-consumer services in Africa

Bharti Airtel Africa, a telecommunications service provider with operations in 17 countries across Africa, has announced direct-to-consumer services for merchants and content providers across Africa.
The new Airtel Tap2Bill service innovation will enable content providers and merchants to utilise Airtel’s billing infrastructure to charge and bill their customers.  The service will be available via a secure portal that will help content providers and merchants grow their business across Africa, without the need to invest in costly billing and payment capabilities. The portal will be available in the first week of December 2015.
Christian de Faria, CEO of Airtel Africa, comments: “We are very pleased to announce this new customer payment innovation to the market. It will support the growth of content services and enable content producers and merchants across Africa to share and benefit from Airtel’s scale, market and technology.”
IMImobile CEO Jay Patel adds: “Ensuring the constant growth of choice and variety of mobile services is key across Africa and Airtel recognise that they are in a unique position to help content providers and merchants. We are delighted to partner with Airtel Africa to help bring these new, affordable, mobile-centric service offerings to market which not only creates a richer user experience for subscribers but will also encourage and support the growth and variety of mobile content across Africa.
“IMImobile has worked with Airtel Africa since 2011 helping establish it as one of the leading mobile service providers and innovators across Africa.”