New platform supports African music artists

Telecommunications service provider Bharti Airtel Africa has announced a new platform to support music artists and promote industry growth across Africa.
The Airtel Artist Management System is a new service innovation which will enable upcoming music artists to upload and make available their music to a potential audience base of 83-million subscribers.
The artist will be able to access Airtel Africa’s coverage and reach as a trusted provider of mobile services.
Airtel Africa CEO Christian de Faria CEO of Airtel Africa, comments: “We are pleased to announce this new innovation which will not only bring new music to our customers, but at the same time support the development of music artists across our countries. It will give our up and coming music artists access to exclusive channels and events, as well as exposure across existing media, including social media.”
IMImobile CEO Jay Patel adds: “Mobile penetration across many African countries is now pervasive, in some cases, higher than 80%, so ensuring the constant growth of choice and variety of mobile services is key. We are delighted to partner with Airtel Africa to help bring new, affordable, mobile-centric service offerings to market which not only create a richer user experience for subscribers, but will also encourage and support the growth of creative talent across Africa.”
The portal will be available in the first week of December 2015.